Digital Copy
Here you’ll find samples of copywriting for both fictitious and real companies, some spec work, some actual client work.
Email Marketing
Web Pages Content & Landing Pages
Social Media Posts
Banner Ads, Sales Pages, Product Descriptions, Video Scripts
Cheetos Giveaway - SPEC AD
WEBSITE LANDING PAGE inviting college students to sign up to win free Cheetos, in an effort to collect email addresses and get sales.
A-1 Extra Efficient Motor Oil - SPEC AD
Sales email or print ad to create awareness of the product as well as offer an incentive to purchase, while collecting data.
Macy’s Fall Sweater Sale:
SALES EMAIL advertising a limited time sweater sale, targeted at existing clients, encouraging a visit to a nearby Macy’s Store.
SUBJECT: 3 Days Only! Trending Men’s Sweaters up to 40% off
SNIPPET: HUGE SAVINGS on men’s top brand sweaters for a limited time!
HEADLINE: Act fast. Up to 40% off top brand men’s sweaters.
SUBHEAD: Stylish sweaters won’t last long at these savings.
BODY: Shop now and get a NEW look this Fall from your friends Ralph Lauren, Calvin Klein, Hugo BOSS and others at up to 40% off. This 3-day exclusive event is in-stores only from September 8-10.
CTA: Find your store and GO!