Empathy

An innate insight to understand and feel the emotions of another through their perspective

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Copywriting

The act of writing strategic text for the purpose of persuading a person to take an action  

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Increased sales, new customers, and brand loyalty

Understanding YOUR customer’s needs, wants, and pain points

through their frame of reference, then communicating with carefully

selected words ultimately persuades them to buy.

 How does that equation solve your problems and meet your needs?

 It became apparent early on that I embodied a lot of empathy.  (It led me to get a degree in psychology/social work.) Feeling what other’s feel, from their perspective, is both a blessing and curse. But ultimately, it allows me to optimally help others. I left social work, but helping people is still my passion, using copywriting to elevate your business to the next level.

My experience, and my skills and knowledge of the fundamentals of copywriting are what enable me to write impactful and persuasive copy and content that benefit you and your company.

My empathy enables me to understand the wants and needs of your target market, on a deep level.  Through understanding the “why” that motivates them to buy, I can strategically choose language that resonates with them, appeals to their emotions, and compels them to take a desired action.

When these skills, knowledge and empathy are combined, I effectively communicate to persuade your browsers to become your buyers, and buyers to become an entire community of advocates for your business. Voila!  You’ve got yourself an influential copywriter who wholeheartedly wants to help you grow your business!